NO WAY NORWAY, SALMON FARMING CAUSES HUNGER
24.02.2026
⬆️ As attendees arrived it was mayhem outside the Norway Seafood Summit as fish slappers from Norway took on salmon heads. The Norway Seafood Council’s CEO, Christian Chramer joined the slapping in an attempt to quell the chaos, he was unsuccessful, once the slapping starts it can’t be stopped (it’s like the marine chaos salmon farms cause wherever they appear). Photo by Guy Reece.
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Today two Ocean Rebellion salmon-headed performers and two Norwegian salmon farm executives fought in front of the 2026 Norway–UK Seafood Summit at the Fishmongers’ Hall.
The grotesque Norwegian executives used ‘Billingsgate Rules’ to attack the defenceless salmon heads. As soon as they arrived they opened their Norwegian-flagged briefcases and extracted dead fish. Then began the bizarre and ruthless ritual of SALMON SLAPPING, knocking the Ocean Rebellion salmon head performers across their heads with dead fish, while dancing backwards and forwards like prize fighters.
⬆️ THIS! Fish slapping is a very competitive and disruptive sport. Invented in the 18th Century by a colonial British company, its rules are devious and maddening. Film by Peter Boyd.
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⬆️ An earlier example of fish slapping at Teddington Locks. Colonial dress is an important part of fish slapping, today’s colonial villains are Norwegian.
The fate of the Ocean depends on us all.
Our interventions depend on your support.
Our performance highlights the terrible greed and narrow-mindedness of the Norwegian owned salmon farming industry who were inside the opulent Fishmongers Hall devouring Norwegian companies’ farmed fish. These farmed fish corporations, including the biggest three MOWI, SalMar and Lerøy Seafood Group, make the Norwegian National pension fund huge profits. But they also cause hunger for coastal communities in West Africa who rely on fish to survive. These vital fish stocks are overfished by the industrial fish oil and fish meal industry and sold to Norwegian salmon farms to be used as food for farmed salmon.
This Norwegian pension fund greed also damages coastal communities in Scotland who rely on marine biodiversity to flourish (see recent evidence to Scottish Parliament under ‘Correspondence’ here).
⬆️ And the winner is Badstuffven Investenson, Head of Norwegian Greed at Folketrygdfondet the manager of the Norway National pension fund, the world’s largest investor in salmon farms. Photo by Guy Reece.
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The game of SALMON SLAPPING is played by repeatedly slapping people across the face with lies. Lies about the health values of salmon, lies about how fish farms alleviate food poverty. Lies to cover up the fact that the salmon farming industry buys fish from industrial fisheries and crushes it into fish food for its salmon – fish vital for the survival of coastal communities.
the lies about salmon farming endanger health and cause hunger
The game continues by holding events to tell more lies, like the Norway Seafood Summit, to convince everyone you are slapping them in the face for their own good. You then proceed to lie even more by tinting dying farmed salmon pink (farmed salmon is already dying because of terrible conditions in fish farms), making it look like edible wild fish, and sell it on (also dyed pink) to gullible UK supermarkets. Who, in turn, passes on this dreadful product to their unknowing customers.
And these lies are only the tip of the iceberg!
⬆️ After the fish slapping there is rest. But inside the Norway Seafood Summit they’re just getting started on their first course – fish lice. Photo by Guy Reece.
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Trust marks maintain these lies.
The RSPCA Assured labelling claims it sets “higher farm animal welfare standards”, but specifies no limit on the maximum number or percentage of fish dying on its ‘certified’ farms. Farmed salmon from farms with mortality rates as high as 74% a month can be sold with an RSPCA-assured “high welfare” label in UK supermarkets (Wildfish, 2023).
⬆️ Security discuss salmon slapping tactics with a salmon head. Photo by Guy Reece.
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“Norway, which is supposed to be a civilised country, is financing the salmon industry. Open-net salmon farming is not a viable industry. If the same levels of death and disease happened in chicken farming consumers would run a mile and boycott chicken, but Norway turns a blind eye to salmon, the battery-chicken of the sea.” Suzanne Stallard, member of Ocean Rebellion.
“And if consumers understood that labelling on farmed salmon saying ‘this product may contain crustaceans’ means this product contains sea lice – a major killer of farmed salmon – do you think they’d still eat it? Norway should be ashamed, not only are they enabling animal cruelty they are also helping hoodwink the general public. It’s very simple, it’s time to put an end to salmon farming.” Continues Andrew Darnton, member of Ocean Rebellion.
⬆️ The combatants face off. But in the fish slapping food security game only the Norwegians win. Photo by Guy Reece.
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Ocean Rebellion demands Folketrygdfondet, the managers of the Norwegian National Pension Fund, end its war on coastal communities and on wild fish by disposing of its salmon farm investments. Also it must use the massive profits accrued through years of investing in salmon farming companies to compensate coastal communities whose livelihoods have been devastated by salmon farming, and to ensure a just transition for salmon farm workers.
⬆️ From one end to the other the salmon farming industry is shit.
⬇️ Somtimes ideas are just engrained.
