‘EVERY LITTLE HELPS’ TESCO LABELLING

We know Tesco believes ‘Every Little Helps’ so we’ve introduced a new labelling scheme to help them.

It’s about time their loyal customers understood what buying tinned tuna from Tesco really means. And our new ‘Chumpcard’ scheme rewards customers by clearly labelling the amount of marine life each can of tuna really kills. You might not be eating a turtle when you make your cheese and tuna melt, but you have purchased a product that will have helped kill one.

Now you can help us help Tesco too.

After all Tesco sells tuna products caught and canned by Thai Union, the owner of John West. This tuna is caught in the Indian Ocean by Spanish and French industrial fishing vessels using dFADs. You can read more about dFADs here but, in short, it is a wasteful fishing technique which indiscriminately slaughters marine life. While catching tuna the same nets also kill sharks, dolphins, whales, turtles and even sea birds. The cost to life is catastrophic. And the dFADs are often left in the Ocean to continue entangling life.

Do you want truthfully label the tuna in your local Tesco? You can download our easy to use labels below:

Either print the product cards at you local printer at A5 size or send it here to print and deliver. Or you can print them at home, make sure you print them at actual size and in colour.

Please share any photos of your product displays with us.

And please don’t buy tuna from Tescos (or Iceland, Morrisons, Asda, Lidl and Aldi), it will kill endangered turtles, whales, dolphins and sharks.